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Bear & ragged Staff
The Street, Wrecclesham, Farnham, Surrey, GU10 4QR
Annual Rent: £24,360
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Beer Garden
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External Drinking Area
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Car Park
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Restaurant/Dining
Property details
The Bear is located in the village of Wrecclesham, on the outskirts of Farnham, only 2 miles from the centre. Wrecclesham is known as a sporting hub for cricket and rugby. Farnham is a historic market town nestled in the rolling Surrey Hills. Farnham is a short drive from the pub, making the Bear a great place to stop on the way into the town centre. There are strong affluence levels surrounding the pub with 61% high and 26% medium affluence. The local demographics suggest a good demand for quality food and drink.
A well-finished refurbishment will transform the Bear into a premium community pub. Inside, the pub will be redecorated the dining area with new floor finishes, fixed seating, and cage planters. There will be minor works to the bar and minor enhancements to the flooring throughout the rest of the pub. The toilets will undergo decoration, and the trade kitchen and cellar will receive the required decoration and additional fixed kitchen equipment.
The refurbishment will include the addition of an all-new signage and lighting will also be installed, giving the pub a ‘face-lift’ to give it fantastic kerb appeal. The landlords will also add new outdoor furniture and lighting.
The private accommodation consists of one bedroom, lounge, kitchen, bathroom and an office.
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Cask Ale
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Catering Kitchen
Trading style
The Bear will operate as a community favourite once refurbished. The planned investment will allow the landlords to fully re-decorate the pub and give the ample passing trade a reason to visit. With a revitalised offer and vibe, the pub will appeal to customers who want to meet friends for a drink or to stop for a drink or bite to eat before and after their shopping trips or visit the nearby market.
Target customers:
- When refurbished, the Bear will appeal to a very broad spectrum of customers, the main demographics being:
- Well-qualified older singles with incomes from successful careers
- High-achieving families living fast-track lives, advancing careers, and finances with their school-aged kids
- Retired residents in sizeable homes whose finances are secured by significant assets and generous pensions
Offer:
When refurbished, the Bear will offer:
- A premium, quality range of drinks including beers such as Amstel, to Beavertown and spirits and wines
- A traditional, home-cooked pub food menu
- Coffees to attract day trade
- Entertainment such as sports, quizzes, entertainment, and student and community events as part of the rhythm of the week & month
Similar pubs
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First In Last Out, Winchester Hampshire
Royal Oak, Betchworth Surrey
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