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Cross Keys
Derby Road, Swamwick, Alfreton, Derbyshire, DE55 1BG
Annual Rent: £29,526
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Beer Garden
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External Drinking Area
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Car Park
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Childrens Play Area
Property details
The Cross Keys is located in the highly sought-after village of Swanwick, a large village in Derbyshire, just south of Alfreton, west of the M1. The pub itself is on the busy main road which joins the A38, a main arterial route between Derby and Mansfield. There are lots of chimneys surrounding the pub, with over 4,500 adults living within a ten-minute walk of the pub.
A refurbishment will turn the Cross Keys into a premium, community local. Inside, the pub will be redecorated throughout, with new flooring, new furniture, and a new look for the bar servery. The landlords will also be upgrading the kitchen and toilets. This will be a transformational refurbishment, with a planned investment of just under £250,000.
The external areas will be enhanced with a complete redecoration, new furniture, heating, and lighting. The landlords will also be installing an all-new, large, covered beer garden. The pub will benefit from new signage and lighting on the front of the pub too. These works will shout about the pub's transformation to passing trade, enticing them to visit.
These changes will encourage new customers to come in and see the amazing change in the pub, experience the new food offer, or watch and play sports!
The private accommodation details are to be confirmed.
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Catering Kitchen
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Team Games
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Live Sports
Trading style
These changes will encourage new customers to come in and see the amazing change in the pub, experience the new food offer, or watch and play sports. There are 81 internal and 55 external covers, meaning there is ample opportunity to maximise trade throughout the year. Competition in this area of the market is limited, with most of the other pubs in the village having a drinks-led offer. All the landlords are looking for is the right operator who understands how to run a community-focused pub.
When refurbished, the Cross Keys will appeal to a very broad spectrum of customers, including Locals looking to enjoy good quality and value drinks and food. Friends or family looking to spend time together in a premium community pub.
A mix of value and premium draught Lager, cask ales, craft beer, a wine menu, spirits, and soft drinks. Traditional pub food, home-cooked to a good standard. Offers throughout the week to attract customers. Also Sunday lunches and a kids menu to encourage families in as often as possible. A coffee offer to increase daytime trade and attract parents at pick up / drop off time to the nearby school.
Entertainment as part of the rhythm of the week, such as live music, sports, and local pool and darts teams.
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