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Villa Tavern
Nechells Park Road, Birmingham, West Midlands, B7 5PD
Annual Rent: £14,000
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Beer Garden
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External Drinking Area
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Function Room
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Car Park
Property details
The Villa Tavern is an impressive detached red-bricked Victorian pub dating back to 1925. Situated a short walk from Aston station and Lichfield Road, it is equally easily accessible from the city centre. The pub is located a few minutes walk from Aston Villa Football Club and surrounded by local housing.
The pub is situated on a busy crossroads with great kerb appeal. The pub has three distinct areas with the main bar oozing character with traditional seating, large windows, and a well-stocked bar. The small snug provides additional seating and at present is underutilised. The function room has its own bar, it’s spacious with a light and airy feel, this space could be maximized through events and weekly groups.
Externally there is an enclosed paved space which is a fantastic addition on match days and in addition to this, it also has its own outside bar. The car park is of a good size and is accessible for coaches on match days.
The private accommodation has five bedrooms, kitchen, bathroom and sitting room.
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Cask Ale
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Live Entertainment
Trading style
The Villa Tavern is a fantastic pub with strong links to Aston Villa Football Club, with the pub coming alive on match days. It is predominantly drinks orientated with a vast range of lagers and cider however there is an opportunity for the new licensee to introduce a range of cask ale. There is a small food prep area that is underutilised and at present only offers snacks so there is lots of scope to offer a small food offer to appeal to locals and avid football fans on matchday. Although there are no weekly events a new licensee should maximize the weekdays with quizzes and entertainment.
The Villa Tavern has a great and loyal following from Aston Villa football fans, but there is clear potential to attract more of the local community to the surrounding houses. By providing for their needs, the Villa Tavern could become a fantastic entertainment bar with weekly events such as open mic nights, jam nights, quiz nights, televised sports, and live music. Regular promotions on core brands could provide a value offer at key times to entice customers in as well as promoting exciting craft brands and continental beers to offer a point of difference. The licensee should also make sure they continue to provide a warm welcome to their existing customer base and should be willing and able to provide an offer that caters to both Football fans and locals. The licensee will need to be able to provide a friendly face behind the bar, in a busy and vibrant pub. They’ll need bags of energy and should also be able to identify opportunities to drive trade through events and activities and be able to promote these well on social media platforms.
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