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White Horse
Castle Street, Hertford, Hertfordshire, SG14 1HH
Annual Rent: £11,500
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Beer Garden
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External Drinking Area
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Function Room
Property details
The White Horse is a historically significant pub located on Castle Road, Hertford, near the picturesque Hertford Castle grounds. This 17th-century, Grade II-listed building is noted by CAMRA (Campaign for Real Ale) for its special historical interest, reflecting its deep-rooted heritage. The pub is positioned amidst a blend of small commercial and residential properties, making it accessible to both local residents and visitors. Conveniently, it is close to Hertford's main thoroughfare and is situated between the town's two train stations, which offer direct routes to London and Stevenage. Hertford itself is a thriving town with strong demographics and a population of approximately 28,000, many of whom commute to London for work. The White Horse benefits from this, serving both the local community and a regular influx of visitors and commuters, making it a key social hub within this well-connected town.
Upon entering The White Horse pub, you're immediately greeted with a choice to go left or right. Heading to the left takes you into the 'main bar,' the original section of this 17th-century pub. This cosy space has around 12 seats and features an L-shaped bar and a charming fireplace, all rich with original character and historic details. In this area, you'll also find access to the essentials: toilets, the cellar, and the kitchen. On the right side of the entrance, the pub offers a bit more space, with seating for around 24 people. This section also features a smaller bar servery, another welcoming fireplace, and leads to the rear patio. From here, you can head upstairs, where the pub boasts an additional four separate rooms that can be used for trading or private functions, offering even more versatility for guests looking to enjoy a unique and historic atmosphere.
The private accommodation is a separate two-bedroom cottage in good condition and is located next to the pub, comprising of a lounge, kitchen, and two en-suite bedrooms.
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Cask Ale
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Catering Kitchen
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Team Games
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Live Entertainment
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Live Sports
Trading style
Historically the White Horse has been famous for its quality and its range of cask ales, but also the recent volumes indicate premium lagers, wines, and spirits provide an opportunity to expand upon. Food has not been a consistent part of this pub’s customer offer for several years now, however, there is a great kitchen space, and in reality, there are opportunities to use this element of the pub, either for direct food service or through third party delivery options to serve the high demand of the Hertford residents.
The ideal licensee will be creative, engaging, and resilient. This is a tough market, but the pub is well-known and ready for a new lease of life. An interest in cask and craft beer and getting sales from all angles of the marketplace. The customer base around this pub and in Hertford knows all about quality and you will need to deliver on this. The pub needs to utilise all of its assets and provide quality hospitality to the local marketplace. The property feel and environment lends itself to a mid and premium product range, strong service elements, and extremely strong external marketing to drive custom.
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